Integrating AEM with 3rd party services

 

Integrating AEM with 3^rd party services

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AEM 6.5 Capabilities

 

Possible integration of AEM with non-Adobe products out of the box:

 

https://docs.adobe.com/content/help/en/experience-manager-65/administering/integration/third-party-services.html

 

·         Amazon SNS connection - Amazon web services

·         BrightEdge Content Optimizer - content optimized for search

·         ExactTarget - email marketing

·         Facebook Connect - social networking

·         Generic Analytics Snippet - analytics

·         Microsoft Translator or other machine translation providers

·         Pushwoosh Connection - Apps - push notifications

·         Salesforce - sales and CRM software

·         Silverpop Engage - marketing automation, email, mobile, and social

·         Twitter - social networking

·         YouTube - video sharing

 

In addition, you can integrate AEM with the marketing cloud and with the Creative Cloud

 

Other Possible Integration are :

 

·         Integration with Salesforce

·         Integration with Adobe Analytics (https://sc.omniture.com/login/)

·         Integration with Adobe Target

AEM 6.5 Capabilities

 

1.)           Connected DAM:

 

AEM now provides the capability to use assets from a connected DAM which is running in a completely different AEM instance.

 

With a connected DAM, Site authors can search, drag & drop, save, and publish assets directly even though the asset is on a different instance. It allows site authors to access from remote AEM assets instance.

 

In a large scale enterprise, there may be two AEM instances running in parallel. A common scenario where this happens is when one instance is used as an AEM Site Author, executed by the AEM Site Team, while the second instance is used by the creative team to store assets, referred to as Assets Author instance.

 

Limitations:

 

·        License is required for remote Asset repository.

·        There is no API support to customize the integration.

 

2.)           Adobe Asset link extention with AEM Assets

 

Using this feature, which is supported in Creative Cloud 2018 and 2019, a creator who is working in the Adobe Creative Cloud Applications like Photoshop, Illustrator, or InDesign has an option to connect to AEM Assets using Adobe Asset Link. This will streamline creatives and marketers workflows in the content creation process.

 

3.)           Integration of Adobe assets with Adobe Stocks

Adobe Stock provides millions of high-quality 3D assets, templates, videos, illustrations, vectors, etc. for creative projects.

 

Now Adobe Stock Enterprise plan within AEM Assets ensures that all licensed assets are available for creatives and marketers. With this integration, Adobe Stocks licensed assets can be saved in DAM using powerful capabilities of AEM.

 

Some top benefits for creators & marketers are:

 

·        Users can quickly find, preview, and license stock Assets from Adobe Stock, and then Save them to Adobe Assets.

 

·        Once an Adobe Stock asset is licensed in AEM, you can use and manage it like a typical Asset.

 

·        Users can license Adobe Stock assets by using the quota of their Adobe Stock Enterprise plan.

 

4.)           Brand Portal Capabilities

 

Brand Portal is a cloud application. This is useful for practitioners who want to share some assets with their agencies or who want to share a portal with their partner but at the same time don’t want to give them the access of DAM.

 

5.)           Smart Crop

 

Prior to the release of Adobe Experience Manager 6.5, to fit into multiple layouts, you needed multiple sizes of each image in your design to suit each target screen size.

 

With a website incorporating hundreds or thousands of images, this simply wasn’t practical. Adobe Sensei based Smart Crop features allow you to overcome this situation.

 

With a smart crop, all your images are cropped automatically within the Experience Manager. There is no need for any other tool.

 

Some key features of this feature are:

 

·        Videos/images are automatically cropped to new aspect ratios while preserving the points of interest.

 

·        This powerful feature helps practitioners in working out a responsive design where there are multiple variations of the same image to suit different size requirements in the marketing campaign.

 

·        All images are automatically cropped in the folder where workflow is applied.

 

·        Smart Crop editing layout can also be sized for better visibility.

 

·        Published URL for the Smart Corp asset can be used for 3rd party applications that accept hosted assets.

 

·        Smart Crop option can be set up, for the target size you want, and you have the option to review the changes without affecting the other images in the folder.

·        AEM Site’s Dynamic Media component also supports Smart Crop.

 

6.)           Visual Search

 

Visual search is an Adobe Sensei powered search capability to find visually similar assets in the DAM.

 

Adobe Sensei powers intelligent features across all Adobe Products to dramatically improve the design and delivery of the digital experience using Artificial Intelligence, Machine Learning, and Deep Learning.

 

 

Visual Search is also powered by Adobe Sensei, which identifies the content and composition of your image — and automatically adds meta Tags to instantly deliver search results based on the visual information.

 

You don’t need to translate a visual to text to search. You simply need to drag and drop an image into the search bar and Visual Search will tag, search, and deliver similar images.

 

7.)           Headless Content Delivery

 

Up to AEM 6.4, you needed to create a Content Fragment Model which is converted into the content fragment. This content fragment was placed on AEM pages using Sling Model to export in JSON format.

 

AEM 6.5 simplifies the process as follows:

 

In AEM 6.5, the HTTP API now supports the delivery of content fragments. All you have to do is create Content Fragment and then leverage the Asset HTTP API to export it in JSON format. It can be easily invoked by attaching “API/assets/” in the content fragment URL.

 

This JSON format can be consumed across SPA, Mobile App, iOS App, and more. We have written about headless CMS and how it is better than traditional CMS previously.